Purchase ThriveCart + connect to AC bank account

USPTO trademark search — Athletic Capital

Obtain EIN from IRS (online, instant)

File Athletic Capital LLC — California SOS

Obtain EIN from IRS

Blueprint landing page live

Sales landing page built and designed

Social pro hired — pipeline deal signed

ThriveCart checkout configured ($997)

EIN obtained for Athletic Capital — irs.gov, free, instant

Kylo Instagram started — archive phase

Open AC Mercury/Relay bank account

Performing Arts Blueprint landing page copy drafted

EIN obtained for SWYBC — irs.gov, free, instant

Brief and hire e-marketer

DFY Social client signed

University Partner waitlist announced

Performing Arts funnel launches — Pinterest ads

67+ active Scout members at $297/mo

University Partner signed ($2,497/mo)

Brandon McDaniel intro call

Andrew Friedman intro call

Source social media pro (pipeline deal)

e-marketer job post live

DFY Social pilot — 2–3 Scout member accounts signed

All 5 Thriving Triggers met before partner call

Brandon McDaniel partner conversation

Andrew Friedman partner conversation

E-marketer launches first ad campaign ($3K budget)

Founding Member pricing live ($697)

Collect 3–5 written testimonials

@athleticcapital.co secured on Instagram, TikTok, YouTube, X

Start filming and posting — game clips, training, dance

Open AC business checking account

Verify AC LLC actually exists — status, EIN, franchise tax, SOI

Email three attorneys — claims review only, $2,500 flat

Kyleigh studio contract pulled and ready for attorney

Set up AC Zoho Books instance

List of all minor contract + Coogan + gap year NIL questions written

Content calendar started for Kyrin and Kyleigh

CPA briefed — AC digital product + subscription income

CA digital products sales tax exemption confirmed

Post Athletic Capital social intro

SB 764 recordkeeping system set up

Attorney drafts Kyrin ambassador agreement

Entity structure diagram printed for attorney meeting

Newsletter waitlist page live

Kyrin Instagram + TikTok launched

Kyleigh TikTok + Instagram launched

Domain athleticcapital.com registered

Attorney drafts Kyleigh ambassador agreement

Kyleigh studio contract reviewed — confirm no exclusivity conflict

6-email onboarding sequence loaded

Scout offer page built ($297/mo)

Run NIL Readiness Checklist on Koliwad family — internal POC

Terms of Service live before cart opens

Privacy Policy live — CCPA compliant

athleticcapital.com domain pointed to landing page

Set up GameChanger for Kyrin — stats tracked from day one

Publish the site — once, after counsel clears the claims

Two landing pages — baseball, dance

Delivery — Stripe → thank-you → download links, all 10 files

Ad creative — 5 hooks × 2 angles, 3 video + 3 static each

Meta pixel + Conversions API — Purchase event verified firing

Stripe live — Blueprint $997. Real card purchase, then refund it.

First Blueprint sale ($997)

PRE-FLIGHT — all five checks, or no ads

Kyrin reclassification + Maranatha timeline written out

All four AC disclaimers on landing page

Attorney review of T&C and disclaimers

Circle or Slack community workspace set up

Social handles secured — @athleticcapital all platforms

Stage 1 begins — $2,000, ~$95/day, 21 days

GATE 1 — count the sales

GATE 2 — fully-loaded cost per Blueprint sale

Book first Spotlight athlete

First monthly Spotlight call hosted + recorded

YouTube channel launched

Weekly newsletter cadence established

First newsletter issue sent

Personal outreach to 50 sports families

First Scout client ($297/mo)

Kyrin ambassador content live